GOAL Global's Collaboration with University of Limerick
As a part of our Masters in Marketing & Consumption in Society, we were given a project to collaborate with GOAL and create an event to raise awareness for Climate Change issues in the world. Our class was split into two teams: A local team and a Global team. There were 26 students in the class, so each group had 13 members. The local teams project was to raise awareness of climate change by focusing on how local actions have global impact in society. The global team’s project focused on climate change at a global/worldwide level while portraying how we can help this global issue in our daily lives locally. By giving half of the classroom an angle of research each, we each gained interesting insights on how we can both raise awareness and aid the issue of climate change. Both teams also had to organise and market an event in relation to their group’s main focus.
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GOAL Mile University of Limerick 2019. |
The local
team divided into 3 sub-groups, as did the global team. This division into
sub-groups within a larger team gave each student an opportunity to come up
with their own marketing campaign for their events.
The local
team organised an event on the University of Limerick campus, where they would
hold a talk about climate change. This event was open for anyone to attend. The
speakers included members of the UL Environmental Society and Sinead McDonnell,
the Environment Awareness & Education Officer for the Limerick city
council. This talk would both educate the listeners of the local impacts of
climate change and what individuals can do daily to reduce the global issues
which are affected. Subgroup one focused on a social media campaign. They used Instagram
and they shared articles and videos on the issue of climate change while also
promoting the event. They also designed their own images which visually showed
the impact of climate change locally while also sharing facts and tips towards
helping the issue. Subgroup two focused on the impact of plastic cups locally.
They deeply researched the impact plastic cups had on the environment, and they
educated themselves and students on campus about the benefits of reusable cups.
They also arranged their own reusable cups and gave them out to students at the
event. The third subgroup arranged the venue for the event, while also creating and promoting their own social media campaign to raise awareness to the climate issues we face locally on a daily basis.
The global
team organised the well-known GOAL Mile event on the UL campus. This event was to
raise funds and awareness for GOAL and the issue of Climate Change. I was happy to be a part of the first subgroups team. Subgroup
one focused on the social media campaign by using Instagram and Facebook. Their
main vision was towards re-sensitising individuals to the problem
Climate Change, and by doing this the group researched facts and solutions to
the issue while also promoting the GOAL Mile event. They released these facts
and solutions every day on their social media platforms and also created a
digital pamphlet which included all of the groups research and made it
available online for readers. My job within this group was to take information and designed by members of my team and post daily updates on instagram and facebook and actively engage with followers. I also designed and created the pamphlet.
Subgroup two took charge of organising the venue,
music on the day and had a marquee and prizes available on the day of the
event. The group designed posters which advertised the event and distributed
them around the University. They also created informative posts and a video
walking to the location of the event, and shared them onto the Instagram page.
The third subgroup created videos to share on the Instagram page which gave
detailed animations and facts about the issue of climate change while also
promoting the event. Flyers were designed and handed out by the group, along
with stickers which promoted the event and its social media pages. They tracked
the progress of the event on the day, and gathered statistics of how the event
went. They also created a promotional video of our event for GOAL to use to
promote future events, edited by Sean O'Farrell.
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